Let’s say you’re like me, and you always misplace your keys. Or, let’s say you’re much richer than I am, and you always misplace your, I don’t know, suitcase filled with diamonds or caviar. (Pro tip – don’t try to check a suitcase full of caviar on an international flight – customs can really be unsympathetic when it comes to valuable seafood!). How do you ensure that you’ll never lose your keys again / can always find your suitcase full of diamonds? Perhaps more to the point… How can you find your lost suitcase, while also looking super fancy? You might have read our article and learned that AirTags are the best way to keep from losing your luggage while traveling, but what if a beautiful chrome AirTag isn’t fancy or expensive enough for you? Well, thankfully Apple came up with an expensive AirTag alternative – the $300-$450 AirTag Hermès. What’s the difference between an AirTag Hermès and a normal AirTag? About $300+ of Hermès-branded accessories! The Apple AirTag Hermès line includes three beautifully expensive AirTag + accessory offerings: 1) a $349 Apple Hermès Key Ring, 2) a $299 Apple Hermès Bag Charm, and 3) a wallet-busting $449 Apple Hermès Luggage Tag. AirTag Hermès features the same one-year battery life, 300 foot bluetooth range, and billion-device-strong Find My Network to help you find your lost things. It’s the same. Exact. Thing. It just comes with a lovely Hermès-branded leather case, and comes laser-engraved with Hermès branding on the AirTag itself. “AirTag Hermès” instead of “AirTag” on it. Apple is probably the best company in the world at marketing, and a key marketing concept is the idea market segmentation. The idea is to extract maximum value from your customers by figuring if certain customers are willing to pay more that others, and offering them a product at a higher price point. Enter AirTags Hermès. It’s the exact same thing as a normal AirTag, but with a fancy Hermès-branded case for a few hundred dollars more. It’s beautiful. It’s luxurious. It will be rare. And it tells the world – hey, rich people need help finding their suitcases and keys too.
